Everything stays better at the Salzkammergut Touristik

A generation change in the management of the specialists for Austrian travel. Recently, with Barbara Ahrer, not only is the daughter following her mother, but also one incoming expert following another. The international incoming company is thus setting the course for the coming decades. The motto here is: Everything stays better.

With Barbara Ahrer at the helm, Salzkammergut Touristik is continuing the successful path of recent years. The company, founded in 1994, remains a reliable and at the same time flexible partner for tour operators from all over the world. As such, Barbara Ahrer and her 16-strong team want to continue to focus strongly on creative product development and comprehensively interpreted service concepts. For example, the 24/7 hotline will remain in place, as will the ticket service, which is so practical for organizers. At the same time, the new managing director will set new accents in the direction of sustainability. The aim is to position Salzkammergut Touristik even more than before as the green incomer for holidays in Austria.

On the way to the internationally recognized Travelife Certification
In fact, Salzkammergut Touristik has been offering individually designed tours through Austria with county-specific supporting programs for many years. In addition to topics such as authentic traditions and customs, music, culinary delights, cycling and hiking, the idea of sustainability is increasingly always being considered. For example, as part of the “A Tree for Your Booking” campaign, in which a tree is planted for every hiking and cycling holiday booked. “In a next step, we will be certified by Travelife as we will shortly meet all the relevant criteria. They are exceptionally extensive and rigorous. In this way, we provide existing and new partners with additional sales arguments for their customers, who are attaching more and more importance to the sustainability aspects of their tours," says Barbara Ahrer, who is regarded by industry insiders as a proven tourism expert with a lot of experience.

Dual leadership with Procurator Peter Seebacher
As the daughter of the company founders, Brigitte and Franz Stumpner, a person who grew up with the company is now responsible for the future of Salzkammergut Touristik. After graduating from the Salzkammergut Tourism School and completing a relevant degree, the passionate Austrian and European from the Salzkammergut worked for well-known tourism companies. Among others at Lauda Air, Austrian Airlines and in the Information Bureau Group company, for which she was also responsible for developing the market in the USA. At the same time as she returned to her parents' family business in 2021 and preparations for the generational change began. "I am very proud of what my parents have achieved and am fully aware of my future responsibility towards our customers and employees," emphasizes Barbara Ahrer. On the other hand, Brigitte Stumpner sees her daughter well equipped for the upcoming tasks: "I am very pleased that with Barbara, an absolute expert is leading the company into the future strategically, financially, in terms of personnel and marketing. With the procurator Peter Seebacher, Barbara has a long-standing employee at her side who will be responsible for the operational area and represent the company to the outside world.”

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